Ypê, one of Brazil’s leading cleaning and hygiene brands with over 450 household products, partnered with digital agency Zmes to promote campaigns facing diminishing returns from search and social. Taboola software's Realize platform delivered diversification, achieving 49% lower CPA than targets, 65% lower CPA on Yahoo Mail versus goals, and 89% lower CPM than Ypê’s average. Biweekly consultations from the Taboola team enabled real-time optimization and sustained high performance. As Filipe Ferminiano, General Media Director at Zmes, noted: “Realize gave us that diversification... [and] helped us... maintain performance well below our targets.”

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