Case Study
Ziwo & Project Agora Drive High-Quality B2B Leads with Realize
Ziwo, a leading cloud-based contact center solution in the MENA region, partnered with Project Agora—Taboola's exclusive regional partner—to drive high-quality B2B leads using Taboola software's Realize platform, reaching 33.5M people across three key markets while generating 40% more leads and 30% lower CPA than other platforms. Realize unlocked premium open web inventory beyond walled gardens, scaling conversions for untapped audiences, with personalized, frequent support from the Project Agora team. As Axel Freret, Senior Marketing Manager, noted: “With Realize, we were able to access premium open web inventory... to convert our target audience.”
