The company operates a large logistics network across North America to distribute its products and had long relied on a freight broker to manage carrier contracts. This arrangement left the broker in primary control of carrier relationships, while the company had minimal direct interaction with carriers and limited visibility into performance, expectations, and cost improvement opportunities. With production sites spread across two countries, the organization struggled to gain a centralized view of its logistics operations. Inconsistent performance from the broker, combined with a lack of direct ownership and oversight of carrier management, highlighted the need for greater transparency, control, and accountability across the transportation network.

Join for free to read