BluLogix Case Study: Telecom Company How a global provider used BluIQ to leap ahead of the competition by offering subscription and usage-based billing Client Global Phone service and Smart Security Systems Provider for Business and Home Client offers communication services for businesses and consumers, including VoIP phone services and communication solutions for businesses, as well as Internet phone service and security solutions for residential consumers. Industry The client sold business communications systems in a traditional ‘hardware and service transaction’ model. In a highly competitive market, they were losing business to new cloud-based offerings, who were delivering an ‘-as-a-subscription’ and pay-as-you-go model. For customers, subscription offerings were sign

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