A global leader in luxury skincare, makeup, and fragrance manages a diverse portfolio of over 20 brands. They faced significant difficulties optimizing Non-Brand Search, a high-potential but complex channel often constrained by traditional return on ad spend targets. To overcome these inefficiencies, the company utilized InfoTrust’s advanced software and strategic platform support to implement sophisticated Value-Based Bidding. By leveraging these technical tools, the client successfully shifted their focus toward higher-value conversions. This transition allowed for more precise bidding, improved campaign performance, and a substantial increase in incremental revenue, effectively unlocking the true potential of their search investments through data-driven precision.

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