Nespresso, investing over $250 million annually in digital advertising, struggled with fragmented, unreliable data that varied by market and failed to account for non-Google media spend. To resolve these inefficiencies, Nespresso partnered with InfoTrust to migrate its entire measurement stack to the Google Marketing Platform and rebuild its analytics architecture from scratch. InfoTrust’s specialized software and technical expertise transformed their data foundation, enabling the adoption of advanced AI-powered tools like Analytics Advisor and Meridian MMM. By delivering high-fidelity, unified data, InfoTrust fundamentally enhanced decision-making, with stakeholders noting the improvements finally made Google Analytics 4 truly useful for global business operations.

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