A national leader in the broadcast and digital audio space, this multi-platform media company connects millions of listeners through radio, streaming, and podcast content. Navigating an increasingly competitive landscape, they serve a wide-ranging audience while supporting advertisers with data-informed placements. To unify their fragmented digital footprint, they partnered with InfoTrust to implement Amplitude. InfoTrust’s expert team designed a scalable, privacy-forward analytics architecture that transformed Amplitude into a reliable system of record. By implementing precise event tracking and data governance, InfoTrust ensured that the client could accurately measure cross-platform behavior, enabling deeper audience insights and more effective, data-driven decision-making across their

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