This case study demonstrates how IQVIA ValueTrak® ensured business continuity during a major cyberattack that shut down a MedTech manufacturer’s internal systems for several weeks. Despite the disruption, ValueTrak—operating as an independent, first-receipt data platform—continued to ingest, process, and manage distributor data, enabling uninterrupted rebate payments, commission calculations, and sales analytics. Without this system, the company risked over $15 million in lost incentives, halted financial reporting, and diminished visibility into sales performance. Instead, ValueTrak maintained operational stability, preserved audit trails, and sustained trust with distributors and stakeholders. The case underscores how outsourced channel data management is not just operational support, bu

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