WESTconsin Credit Union is a Wisconsin‑based financial institution known for its personalized service and strong small‑town values rooted in agricultural heritage. Operating exclusively within the state, the credit union has 14 branches, employs around 430 people, and manages approximately $2 billion in assets. To strengthen its focus on people and performance, WESTconsin set out to improve employee engagement by evaluating new engagement survey providers. This case highlights the credit union’s journey in partnering with DecisionWise to better understand employee sentiment, enhance engagement strategies, and achieve positive organizational outcomes while maintaining its community‑focused culture.

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