An online retailer struggled with a manual, labor-intensive product attachment process, relying on static bundles and unpersonalized market basket models that they could not put into production. Furthermore, their structured Adobe Analytics data was unusable for immediate analysis without an extensive data engineering team. To solve this, the company implemented Syntasa software. Syntasa automated the attachment workflow and seamlessly transformed raw analytics data into ready-to-use formats. By empowering the team with advanced data processing and personalization capabilities, the software successfully operationalized natural attach models, delivering tailored product recommendations at scale without requiring additional engineering resources.

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