www.course5i.com STUDY OBJECTIVE Global CPG player (North America) Client CPG Industry Consumer Insights CASE STUDY The client’s insights team wanted to develop a quarterly tracking system leveraging consumer affairs data to gain regular consumer insights. Key objectives were to: Recognize consumers’ Point-of-View (POV) on existing products. Analyze key likes, dislikes, buzz around new product launches, and improvement areas for brands. Obtain insights for future opportunities and understand consumers’ unmet needs/expectations for improved ROI. Category and Brand Insights from Consumer Affairs Data Analyzing Consumer Affairs data to draw category and brand insights on the ‘Home Care’ categorywww.course5i.com Adverse skin irritation was one of the key areas of concern, especially f

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