Cebu Pacific is one of the Philippines’ most recognized airlines, providing affordable air travel since 1996 and serving millions of passengers across domestic and international destinations. Starting with routes between Manila and Cebu, the airline has expanded to 34 domestic and 18 international destinations across Asia, the Middle East, and Australia, reaching its 200 millionth passenger in 2022. As a highly visible brand in a competitive aviation industry, Cebu Pacific needed to closely monitor media coverage, public conversations, and industry trends across global markets. The Communications team sought a solution to track brand perception, competitor activity, and emerging issues in real time. By leveraging media intelligence and monitoring tools, Cebu Pacific gained valuable insight

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