Case Study
CPG Company Takes Customer Fill Rates to the Next Level by Connecting Forecasting and Retailer Data
This global consumer packaged goods company was founded in the early 1900s to commercialize an innovative food product and has since grown through decades of expansion and acquisitions. Headquartered in the United States, it now operates in more than 180 countries across Europe, Asia, Australia, Latin America, and North America. The company employs around 34,000 people and generates over $13 billion in annual revenue. Its portfolio spans multiple packaged food categories, with all products manufactured in‑house and distributed to consumers through retail partners. While the business has a long heritage of innovation and responsiveness, recent shifts in consumer consumption patterns have introduced new challenges, requiring the company to adapt its strategies, operations, and supply chain t
