3M is pursuing a strategy to strengthen innovation and accelerate transformation by becoming more data‑driven and customer focused. To support growth, the company is increasing engagement with product end users and distributor partners while embedding data and technology into marketing and sales activities. Its Safety and Industrial Business Group emphasized prioritizing portfolios based on growth potential, market share, and penetration, with a strong focus on new product development. However, because downstream sales play a critical role in driving growth, 3M faced challenges aligning data, insights, and partner engagement across complex channels. Addressing these challenges was essential to better target demand, improve decision‑making, and support sustained growth through closer collab

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