Case Study

Crucial & Spark Foundry Drive 200% Higher vCTR Than Benchmark with Taboola’s GenAI Ad Maker

Crucial & Spark Foundry Drive 200% Higher vCTR Than Benchmark with Taboola’s GenAI Ad Maker

Pages 5 Pages

Crucial, a pioneer in market-leading computer memory and storage technologies, partnered with Spark Foundry to test Taboola software's GenAI Ad Maker, dynamically creating customized, high-quality assets for gamers—driving 200% higher vCTR than benchmarks, 150% of planned clicks, and 8% lower CPS versus existing creatives. Taboola's AI diversified assets effortlessly, proving a clear winner with more clicks at reduced costs. As Benjamin Adams, Digital Advertising Campaigns Manager at Micron Technology, shared: “Taboola’s Gen AI Ad Maker... made it easy... the AI content was clearly a winner, driving more clicks at lower costs.”

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