Nautilus, a leading fitness equipment company with more than 40 years of experience and a portfolio that includes Nautilus, Bowflex, Schwinn, Universal, and Octane Fitness, improved its content operations by implementing Bynder as a centralized digital asset management platform. Selling products through both retail and direct-to-consumer channels, the company needed a more efficient way to manage growing volumes of digital content and support its expanding family of brands. Prior to the transformation, content management challenges limited collaboration, asset accessibility, and operational efficiency. Bynder provided a single source of truth for digital assets, enabling teams to easily find, manage, and distribute approved content across channels. The platform streamlined workflows, impro

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