This social media marketing case study examines how 1Digital helped an innovative golf equipment manufacturer improve visibility and profitability through Meta advertising campaigns on Facebook and Instagram. Rather than relying on generic PPC search advertising, the strategy focused on highly targeted audience segmentation based on golfer pain points and performance goals, such as improving putting accuracy or increasing driving distance. 1Digital restructured the client’s ad account, reduced campaign cannibalization, refined creatives and copy, introduced dedicated remarketing and brand-awareness campaigns, and improved targeting efficiency. The result was substantial growth in reach, impressions, click-through rates, unique link clicks, and a nearly 50% increase in ROAS, rising from 2.0

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