This Meta lead generation case study focuses on a client running a specialized clinical trial that required recruiting highly specific participants within strict budgetary and time constraints. 1Digital developed a Meta advertising strategy centered around advanced audience segmentation, demographic targeting, creative testing, and conversion-focused lead funnels that directed users through qualification screeners. Because traditional SEO and search advertising channels were ineffective for clinical trial recruitment, the campaign relied heavily on highly targeted paid social advertising. Through continuous optimization, audience refinement, and strategic creative rotation, the agency significantly lowered cost-per-acquisition while successfully filling all required trial positions ahead o

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