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Case Study

Darwinbox enhances partner ecosystem with AppDirect-powered Marketplace

Darwinbox enhances partner ecosystem with AppDirect-powered Marketplace

Darwinbox enhances partner ecosystem with AppDirect-powered Marketplace

AppDirect
Pages 5 Pages

To eliminate partner visibility gaps, track offline conversations, and resolve disjointed inquiry processes, Darwinbox needed to enhance its partner ecosystem. The company deployed an AppDirect-powered marketplace as its centralized source of truth. AppDirect software helped by providing seamless custom Single Sign-On integration, robust HubSpot pipeline tracking, and a powerful platform to successfully onboard over 60 partner solutions across 13 categories at launch. Through these advanced marketplace tools, Darwinbox streamlined sales workflows, eliminated administrative friction, and generated positive lead generation trends, maximizing upsell opportunities and driving powerful collaboration across its entire digital partner network.

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