Device Technologies, an Australian healthcare company, sought to improve customer experience by shifting focus from manual paperwork to patient-centered processes. The organization faced challenges from inefficient manual workflows that led to high administrative costs, data entry errors, and limited visibility for risk mitigation. Rapid growth also demanded better control of sales and booking processes to ensure surgeons and hospitals received what they needed on time to achieve optimal patient outcomes. The solution combined SAP Commerce Cloud with cloud-based customer experience applications to create a digital platform that was intuitive for both customers and employees. As a result, booking efficiency improved by 40 percent, with projections reaching 50 percent, and booking errors wer

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