Case Study
Digital Element Offers Expanded IP Geolocation Targeting to Help Turn’s Fortune 1000 Marketer Clients Make Smarter Online Advertising Decisions
Digital Element Offers Expanded IP Geolocation Targeting to Help Turn’s Fortune 1000 Marketer Clients Make Smarter Online Advertising Decisions
Turn Inc. has been helping Fortune 1000 marketers and agencies improve advertising decisions since 2006 through its Turn Cloud Marketing Platform. The platform processes more than 75 billion ad decisions daily and analyzes over 1.5 billion customer attributes, responding to advertising opportunities within milliseconds. It provides instant access to trillions of display, mobile, social, and video impressions each month. By centralizing data from multiple sources, Turn supports audience design, campaign planning, real-time optimization, and analytics, delivering greater precision, control, and improved return on investment, with geographic location playing a key role in campaign effectiveness.
