La Sportiva, global leader in climbing and mountaineering footwear based in Trento, Italy's Ziano di Fiemme at the Dolomites' foot, has served outdoor enthusiasts for over 90 years since 1928—family-owned by the Delladios and distributed in 70+ countries with hiking boots and mountaineering gear. Lectra's Kubix Link PLM drove their digitalization and collection management, establishing a master system for product data and assets that unified design, lifecycle management, sales strategy, and supply chain. This cloud-based solution streamlined collaboration, accelerated time-to-market, enhanced real-time visibility, and optimized global operations for peak mountain performance.

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