DOUGLAS, Europe’s leading beauty retailer, improved campaign execution and marketing efficiency by implementing Bynder CXU as a centralized platform for managing omnichannel marketing operations. With more than 1,960 stores and a presence across 22 countries, the company coordinates hundreds of campaigns each year to engage customers and strengthen its brand. Prior to adopting Bynder, the absence of a single system of record led to inefficient workflows, frequent back-and-forth communication, and challenges in adapting campaigns for different markets. Bynder enabled DOUGLAS to streamline collaboration, centralize content and campaign assets, and accelerate campaign launches across multiple regions. The platform improved consistency, scalability, and visibility throughout the marketing proc

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