Case Study
Driving Efficiency at Tofas with ThingWorx
Tofaş, one of Turkey’s largest automotive manufacturers, has established itself as a global industry leader through its extensive production capabilities, strong research and development expertise, and exports to more than 80 countries. Founded in 1968 and employing over 7,000 people, the company manages a portfolio of renowned brands, including Fiat, Alfa Romeo, Jeep, Maserati, and Ferrari. To maintain its competitive advantage in an increasingly digital and data-driven industry, Tofaş embarked on a significant digital transformation initiative. By implementing ThingWorx, the company aimed to improve operational visibility, enhance manufacturing efficiency, and accelerate decision-making across its large-scale operations. The transformation enabled Tofaş to leverage connected technologies
