Durex Drives 18x Higher ROAS with Agency Havas and Taboola Sponsored Content
Durex Drives 18x Higher ROAS with Agency Havas and Taboola Sponsored Content
4 PagesTaboola sponsored content helped Durex achieve remarkable performance through easy-to-implement native ads, backed by proactive account management from Taboola. By leveraging Taboola’s data-driven optimization and strategic creative testing, Durex outperformed other native channels with an 18x ROAS, a 51% lift in CTR, and a 3x improvement in CVR, driving purchase-focused outcomes on Hepsiburada. This collaboration demonstrates Taboola’s ability to scale performance in lifestyle brands by delivering precise audience targeting, engaging formats, and efficient distribution across premium publisher sites.
