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Case Study

England’s Football Association increases active fan accounts by 335%

England’s Football Association increases active fan accounts by 335%

England’s Football Association increases active fan accounts by 335%

Cognizant
Pages 4 Pages

To deliver a massive digital transformation and deeply engage millions of players, fans, and volunteers, The English Football Association partnered with Cognizant. Cognizant software helped build a sophisticated personalized digital engagement platform designed to make sports participation across the United Kingdom truly accessible. This powerful technological solution successfully expanded active accounts to over six million, generated millions of user interactions, and secured a record-breaking customer satisfaction rating within months. Ultimately, Cognizant software empowered the governing body to streamline community outreach, elevate fan experiences, and successfully achieve its inspiring vision of making football fully inclusive for all.

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