To eliminate a critical testing backlog across its vast portfolio of global brands, a North American media giant partnered with Cognizant to jump-start comprehensive quality assurance automation. Cognizant software helped the enterprise clear ninety-eight percent of its targeted backlog within sixty days while establishing a sustainable, reusable automation foundation. By deploying advanced testing tools, the initiative drove a dramatic fifty percent increase in high-priority scenario coverage and shortened regression cycles by up to forty percent. Ultimately, Cognizant software empowered the entertainment leader to streamline mission-critical workflows, accelerate operational velocity, and seamlessly scale its creative digital content operations.

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