Case Study
Large media distributor transforms TV with AI
To compete effectively against digital-native platforms and modernize aging infrastructure, a major United States media distributor partnered with Cognizant. Cognizant software, featuring Flowsource and Neuro IT Operations platforms, helped overhaul the legacy technology stack and customer experience. This strategic modernization drove exceptional business results, including a twenty-four million dollar revenue increase, a thirty-five percent reduction in IT spending, and a seventy-six percent boost in feature delivery speed. Ultimately, Cognizant software empowered the entertainment giant to streamline complex broadcast operations, optimize digital distribution workflows, and secure long-term market competitiveness across its global media network.
