During the Covid‑19 pandemic, parcel volumes surged as lockdowns drove consumers toward eCommerce, placing unprecedented demand on Australia Post. Designated an essential service, Australia Post received temporary regulatory relief that allowed thousands of postal workers to shift from letter delivery to parcels. However, this transition meant many Posties were required to deliver in larger, unfamiliar routes instead of smaller, well‑known zones, creating logistical complexity. The organization needed a strategic solution to support efficient parcel delivery, including optimized delivery sequencing, accurate estimated times of arrival, flexibility for manual route adjustments, and effective navigation. Addressing these challenges was critical to maintaining service levels while managing th

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