A Qatar‑headquartered multi‑industry enterprise sought to build an executive business intelligence dashboard to improve order management and strategic oversight. Operating across sports, retail, services, food, and fashion, the group employs 500 to 1,000 people and is known for quality, innovation, and customer satisfaction. Despite its scale, the organization struggled with fragmented order data and limited analytical capabilities. Senior leadership, particularly the chairman, lacked a consolidated, real‑time view of key metrics such as COGS, gross margin, and sales trends, which constrained profitability monitoring, delayed insights, and hindered effective, data‑driven strategic decision‑making.

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