A global consumer intelligence leader with operations in over 100 international markets sought to modernize its reporting and ticketing systems through a Power BI migration and Salesforce integration. The company delivers advanced analytics on consumer behavior, retail trends, and purchasing patterns, covering more than 90% of the world’s consumer population. During initial discussions, the client reported challenges with physical outlet sales performance and reporting efficiency. Existing dashboards built on Google Studio suffered from performance and scalability limitations, affecting speed, usability, and insight generation. These issues reduced visibility into sales trends and constrained timely, data-driven decision-making across teams.

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