A global confectionery, food, and beverage company headquartered in India sought to optimize sales performance using a data-driven approach with Power BI. With over 80,000 employees worldwide, the organization focuses on consumer-centric growth, operational excellence, and building a strong performance-driven culture. Despite its scale, the brand struggled with accurately tracking sales growth and forecasting demand. Limited analysis of historical sales data made it difficult to predict consumer demand, leading to challenges such as overproduction or stockouts. In addition, inconsistent tracking of sales performance across brands and regions reduced visibility into growth trends and constrained informed decision-making.

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