A US-based tourism company specializing in expert-led, guided experiences across major destinations in the United States and Europe aimed to build a data-driven tourism management platform using Power BI and Azure. With over 200 employees, the company offers skip-the-line access, customized travel services, and exclusive trips, focusing on highly personalized customer experiences as it expands globally. During initial discussions, the client identified challenges related to ticket overselling and frequent customer no-shows. Over-purchasing tickets to meet demand often resulted in recurring financial losses, highlighting the need for better demand forecasting, visibility into booking patterns, and improved operational decision-making.

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