Les Mills, one of the world’s largest fitness communities, enhanced its global marketing operations by implementing Bynder as a scalable and intuitive digital asset management (DAM) platform. Operating across 24 regions and 12 languages and supporting hundreds of thousands of instructors, club partners, and customers, the organization needed a more efficient way to manage and distribute content worldwide. Its previous system could no longer support growing content demands and a rapidly expanding user base. Bynder provided a centralized platform that enabled users to easily access approved assets, presentations, promotional materials, and marketing content through self-service. The solution improved asset discoverability, streamlined content distribution, strengthened brand consistency, and

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