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Home

Case Study

Game-changing collaboration

Game-changing collaboration

Game-changing collaboration

Lenovo
Pages 13 Pages

Lenovo enhanced the fan experience at the FIFA Club World Cup 2025 through a collaborative effort with FIFA, introducing immersive, personalized viewing technology in select venues in Miami and New York/New Jersey. Fans were equipped with Lenovo devices at their seats, allowing access to real-time match data, instant replays, and customized venue information, creating a more interactive and engaging experience. High-profile figures also experienced the innovation, showcasing its impact. This initiative strengthens Lenovo’s partnership with FIFA and demonstrates how advanced technology can transform live sports, deepening fan engagement while setting new standards for digital innovation in global sporting events.

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