Ancon, a Swedish restaurant technology platform, partnered with Adomatiq to improve lead generation and create a more measurable customer acquisition process. The campaign strategy implemented a structured sales funnel with highly segmented targeting, retargeting audiences, and creative messaging tailored specifically to restaurant owners. Ads highlighted Ancon’s competitive advantages, including streamlined operations, improved guest experiences, and all-in-one POS functionality. Over 5 months, total leads increased from 267 to 488, CTR improved from 1.94% to 6.05%, and cost per lead dropped from SEK 369 to SEK 230. The campaigns successfully transformed brand awareness into a scalable lead generation system with stronger conversion efficiency.

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