Access Rehab, a Swedish rehabilitation and therapy provider, partnered with Adomatiq to improve lead generation performance and reduce advertising inefficiencies. The marketing strategy shifted away from broad awareness campaigns toward a structured conversion-focused funnel using retargeting audiences, lead campaigns, and user-generated video content showcasing treatments and rehabilitation services. By optimizing the customer journey from awareness to consultation booking, the campaigns significantly improved engagement and conversion quality. Within 3 months, leads increased from 1 to 55, click-through rate improved from 5.24% to 6.97%, and cost per lead dropped by 95%, decreasing from SEK 2,599.13 to SEK 126.74.

Join for free to read