This case study examined how Carlheim, a Scandinavian lifestyle and fashion brand, improved Google Ads performance by building a data-driven conversion infrastructure and focusing on high-intent product categories. The business struggled with low brand awareness, high acquisition costs, and limited retention despite offering premium products and a strong product feed. The strategy focused on market demand analysis, full-funnel tracking systems, Performance Max campaigns, and prioritization of high-margin products such as handbags and accessories. Search-driven demand capture and product-led scaling enabled the company to optimize budget allocation and strengthen conversion signals for Google’s algorithms. Over five months, the campaigns increased ROAS by more than 218%, reduced cost per pu

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