TJÄKKO, a Swedish outdoor and barefoot footwear brand, partnered with Adomatiq to improve profitability across both Meta and Google advertising campaigns. The strategy focused on restructuring Performance Max campaigns, simplifying account structures, prioritizing high-ROAS products, and implementing a full-funnel retargeting system. Campaign messaging shifted toward product benefits, comfort, and natural movement while leveraging stronger audience segmentation and conversion-focused creative. Within 3 months, ROAS increased by 92.63%, cost per purchase dropped by 25.23%, and ad spend was reduced while maintaining growth. The optimized strategy created a more scalable and profitable acquisition system while strengthening overall brand positioning.

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