This case study focused on Fix My Phone, one of Sweden’s leading independent mobile repair and refurbished device providers, and its transition from traffic-focused advertising to a full conversion-oriented Google Ads strategy. The company operated across more than 30 physical locations and offered device repair, resale, and trade-in services, but its advertising infrastructure lacked optimized conversion tracking and audience segmentation. The strategy rebuilt the account structure, implemented full-funnel GA4 tracking, and launched Google Shopping and Performance Max campaigns focused on high-demand iPhone products. The campaigns shifted emphasis from traffic acquisition to revenue generation while leveraging audience signals and purchase behavior for future optimization. Within six mont

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