Case Study
Scaling Refurbished Device Sales Through Meta Ads
Fix My Phone, one of Sweden’s leading mobile repair and refurbished device companies, partnered with Adomatiq to improve profitability and scale online sales through Meta advertising. The strategy focused on funnel-based targeting, retargeting campaigns, dynamic ads, and promoting the company’s strongest selling points, including fast delivery, warranty coverage, and competitive pricing. Campaigns prioritized high-intent refurbished iPhone and Samsung products while refining audience segmentation and creative messaging to improve purchase intent. Over 6 months, purchases increased by 414%, add-to-carts nearly doubled, ROAS grew from 2.59 to 4.96, and cost per purchase dropped by 57%, transforming the account into a scalable acquisition engine.
