Happy Phone, a Swedish refurbished smartphone brand, partnered with Adomatiq to rapidly build a scalable Meta advertising funnel focused on profitability and sustainable growth. The strategy prioritized high-demand refurbished iPhone and Samsung models while using retargeting, dynamic ads, and funnel-based audience segmentation to guide customers from awareness to purchase. Campaign messaging emphasized affordability, warranties, sustainability, and product reliability to strengthen trust in the refurbished market. Within the first month, campaigns generated 10,521 unique clicks, 1,310 add-to-carts, 735 initiated checkouts, and 72 purchases while achieving a ROAS of 5.28 and maintaining profitable acquisition costs from launch.

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