This case study analyzed how Happy Phone, a Swedish refurbished smartphone retailer founded in 2022, rapidly improved digital sales performance through a structured Google Ads launch strategy. The company specialized in certified refurbished iPhones and Samsung devices and positioned itself around sustainability, affordability, and circular consumption. Since the account was newly launched, the strategy prioritized building traffic and conversion data quickly using high-intent Search campaigns combined with Shopping ads. Existing insights from the related Fix My Phone ecosystem helped accelerate the campaign learning phase and optimize early performance. Over the first month, ROAS increased by 33%, purchases grew by 33%, and cost per purchase decreased by 12%. The study demonstrated how le

Join for free to read