Case Study

Generative AI to boost productivity at MASORANGE

Generative AI to boost productivity at MASORANGE

Generative AI to boost productivity at MASORANGE

Pages 2 Pages

MASORANGE, formed through the merger of Orange and MASMOVIL’s Spanish operations, is the country’s largest telecommunications provider by customer count, with over 37 million broadband and mobile lines. The company manages a diverse portfolio of national brands such as Yoigo, Jazztel, Simyo, Pepephone, Lebara, Lyca, and Llamaya, as well as regional brands including Euskaltel, R, Telecable, Guuk, and Embou, serving individuals, businesses, and public administrations. It offers fiber coverage to more than 29 million homes and delivers extensive mobile reach, covering 99% of Spain’s population with 4G and over 84% with 5G, supporting widespread connectivity.

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