This case highlights how Freshpet, a leader in fresh refrigerated pet food, modernized its logistics to deliver premium service without unsustainable costs. As a company handling perishable products, Freshpet depends on high-performing carriers and reliable transportation to protect product quality. While premium service typically comes at a premium price, Freshpet found a way to balance performance, cost control, and sustainability. Disruptions during the COVID-19 pandemic exposed weaknesses in traditional approaches, prompting change. By adopting leaner, more modern logistics strategies supported by data and performance-focused partnerships, Freshpet strengthened carrier performance, improved resilience, and continued meeting high service standards while supporting long-term business goa

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