This case study describes how KeHE, a leading wholesale distributor serving natural, organic, specialty, and fresh-product brands, transformed its logistics operations to address growing complexity. Managing numerous small suppliers, diverse products, and fluctuating shipping demands created operational challenges. By partnering with GoodShip and DAT, KeHE modernized its logistics and procurement processes, replacing manual methods with advanced, data-driven tools. This shift improved efficiency, streamlined procurement, and enhanced visibility across transportation operations. Over time, KeHE gained stronger control over its freight network, reduced friction, and achieved a sharper competitive edge in a demanding distribution environment.

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