A Fortune 500 multinational consumer goods manufacturer managing over 100 brands faced a critical migration from Tealium to Google Tag Manager across more than 250 websites, all while concurrently implementing Google Analytics 4. The complexity of porting extensive existing tagging functionality under strict time constraints presented a significant operational risk. By partnering with InfoTrust, the client leveraged advanced software and technical expertise to automate and streamline the migration process. InfoTrust’s specialized tools ensured all tagging requirements remained functional throughout the transition, maintaining data continuity. This intervention allowed the manufacturer to successfully complete the complex migration, ensuring robust analytics performance and seamless data go

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