Google is a multinational technology company known for its internet-related products and services, including search, cloud computing, software, hardware, and digital advertising. Guided by its mission to organize the world’s information and make it universally accessible and useful, Google continually seeks ways to understand and engage its global audience. As Google Cloud Platform expanded its worldwide reach, the company needed a solution to track social media performance and analyze conversations beyond its own channels. By leveraging social analytics, Google was able to monitor brand sentiment, measure engagement, and gain insights into broader industry discussions. These capabilities helped the team better understand customer needs, evaluate the impact of its communications efforts, a

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