LeasePlan, a global leader in the Car-as-a-Service market with more than 6,000 employees across 32 countries and a fleet of 1.7 million vehicles, improved its global marketing operations by implementing Bynder as a centralized digital asset management solution. As the company pursued its vision of providing customers with “any car, anytime, anywhere,” it needed a more efficient way to manage and distribute marketing assets across international teams. Prior to Bynder, fragmented content management processes created challenges in asset accessibility, consistency, and collaboration. Bynder provided a single source of truth that enabled teams to easily find, manage, and share approved content from anywhere. The platform streamlined workflows, improved brand consistency, enhanced operational ef

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