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Hootsuite ditches complexity and bottlenecks for consolidated email workflows with Knak

Hootsuite ditches complexity and bottlenecks for consolidated email workflows with Knak

Knak
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Knak helped Hootsuite ditch complexity and bottlenecks by consolidating email workflows into a single, easy-to-use platform, enabling 4x faster email execution and a 90% drop in execution time, with full adoption in under two weeks. Its native Marketo integration simplified dynamic content and automation, removing technical friction and delays. By replacing overlapping tools like Litmus while improving capabilities, Knak reduced costs, eased internal resistance to change, and empowered the email team to create, test, and deploy campaigns independently and at scale.

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